Thursday, December 23, 2004

Rudolph: Beloved Marketing Tool

There's a pretty thorough history of the story of Rudolph the Red-Nosed Reindeer at this site. I had heard that Rudolph was created as a Christmas marketing tool, and also that it was Chicago-based Montgomery Ward.

It's a little strange that Montgomery Ward had filed bankruptcy, and their former buildings are being converted in Chicago and Fort Worth, Texas.

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